Shopping Calendar 2025: Major Sales Events to Shop This Year!

Calling all avid online shoppers! Wondering what are some of the best shopping sites to shop every month for major markdowns? Apart from big sales events like Black Friday and Amazon Prime Day, there’re over 20 online shopping events throughout the year that you can take advantage of and shop special deals at your favourite brands online!

Check out the 2025 online shopping calendar! Shop global goodies through Buy&Ship’s international shipping, parcel forwarding and proxy shopping services—shop more, save more!

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Key Dates: Major Sales Events to Shop Each Month in 2025

Online Discounts in January

1st Jan：New Year’s Day
- Many overseas brands offer winter clearance sales, while Japan kicks off its New Year Sale “初売り” with plenty of discounted lucky bags.
Mid-Jan to Feb：Lunar New Year
- Major brands in Japan, Taiwan, and other countries launch early bird Lunar New Year deals, perfect for grabbing festive gift sets at great prices.

Online Discounts in February

14th Feb：Valentine’s Day
- Many well-known jewelry and watch brands offer limited-time Valentine’s Day deals.
17th Feb: Presidents’ Day
- The first major holiday in the US and Europe, with plenty of discounts on electronics from late February.

Online Discounts in March

8th Mar：International Women’s Day
- Websites in Taiwan, Thailand, and other Southeast Asian countries often hold special promotions.
17th Mar: St. Patrick’s Day
- Ireland’s version of New Year, with major platforms like Amazon offering holiday discounts.
30th Mar: UK Mother’s Day Sale
End of Mar: “新生活應援” Campaign
- Late March to April marks Japan’s back-to-school and fresh graduate season, with discounts on household items, stationery, and electronics.

Online Discounts in April

Winter-to-Spring Sale
- Fashion brands from Japan, Korea, and Western countries offer end-of-season discounts as low as 80% off.
From 18th Apr: Easter
- Expect big discounts from many kidswear brands during this time.
April: Sephora VIB Sale
- The first major Sephora sale of the year, perfect for stocking up on popular personal care and beauty products.

Online Discounts in May

April 29 – May 6: Japan’s Golden Week
May 11: International Mother’s Day
- Expect discounts from women’s fashion and health product brands to celebrate Mother’s Day.
May 26: Memorial Day
- Many U.S. online stores like Amazon, eBay, and Wayfair offer limited-time discounts during this holiday.

Online Discounts in June

June 16: Father’s Day
- Electronics and luxury fashion brands often launch special Father’s Day discounts.
June: End of Financial Year Sale (EOFY Sale)
- Happening in Europe, Australia, and the US/UK, this sale offers deals as attractive as Black Friday, making it a great time to shop.

Online Discounts in July

July 4: Independence Day (U.S.)
- One of the strongest mid-year sales, with discounts from U.S. and European online stores comparable to Black Friday.
July: Amazon Prime Day
- A huge shopping event where Amazon in countries like the U.S., UK, Australia, and Japan offers massive discounts across various categories.
Late July to Early August: Nordstrom Anniversary Sale

Online Discounts in August

Mid-August to Early September: Back to School Sale
- Major discounts on electronics, clothing, and stationery from various brands to prepare for the new school year.
August 25: UK Bank Holiday
- Many UK brands offer huge discounts, with sales as low as 80% off during this time.
Late June to August: Seasonal Clearance
August: Sephora’s 2nd VIB Sale

Online Discounts in September

September 1: Labor Day (U.S.)
- Many U.S. online stores treat Labor Day as a prelude to Black Friday, offering highly attractive discounts. It’s a great time to shop for transitional seasonal products.
September 17: Mid-Autumn Festival
- One of the most important traditional holidays in Korea, during which many Korean brands launch special Chuseok sales and promotions.

Online Discounts in October

October 13: Columbus Day
- Both U.S. and Canadian websites often launch long weekend holiday sales with attractive discounts.
October 31: Halloween
- Japanese and Western online stores release exclusive Halloween-themed products, perfect for the season.
Mid-October: 2nd Amazon Prime Day
- In recent years, Amazon has expanded its Prime Day event to twice a year, offering another round of massive discounts for Prime members.
October: U.S. Travel Season
- October marks a popular travel season in the U.S., and many outdoor gear and travel-related brands offer discounts during this time.

Online Discounts in November

November 11: Singles’ Day (11.11)
- A global shopping event where brands and online stores worldwide launch significant Singles’ Day discounts.
Mid-November: Japanese Brand Thank-You Sales
November 27-28 to December 1: Thanksgiving, Black Friday, and Cyber Monday
- The biggest shopping spree of the year, with discounts as low as 90% off across various categories.
November: Sephora’s Final VIB Sale of the Year

Online Discounts in December

December 25: Christmas Day
- Brands worldwide launch Christmas Sales and exclusive holiday gift sets, perfect for the festive season.
End of December: End of Year Sale
Late November to Early January: New Year Lucky Bags
- Japanese online stores and department stores offer “Lucky Bags”, which can contain items worth up to five times their price.
Late December: Boxing Day Sales
- One of the biggest shopping events of the year, with particularly strong discounts in Australia and the UK.